Paula Bernal Carro (AKA Paüla Noidat)
Product Designer · UX Strategy · End-to-End Product Design · Design Systems · Accessibility (WCAG) · Vibe coding & Generative AI
I’m a Product Designer focused on making digital products clearer, more usable and more accessible.
I’ve worked across very different product contexts — from building products from scratch as the sole designer, to improving and scaling features within established design teams. I’m comfortable working end-to-end, closely with developers, Product Managers, Product Owners and stakeholders in agile environments.
Accessibility is a core part of how I design, not an afterthought. I care about clarity, responsibility and long-term thinking, and I’m especially interested in products that need thoughtful decisions to scale well over time.
I’m currently exploring how AI can support product design workflows, helping teams think better, move faster and stay focused on what really matters.
How I work
Product & UX
- End-to-end product design
- User research & usability testing
- Accessibility-aware design (WCAG)
- Information architecture & flows
- Design systems & scalable UI
Collaboration & Ways of working
- Agile environments (Scrum / Kanban)
- Collaboration with devs, PMs & POs
- Workshops & facilitation
- Pitches & design presentations
- Stakeholder alignment
Tools & Practice
- Figma & FigJam
- Miro, Confluence, Jira, Notion
- Google Analytics, Maze
- LLMs: ChatGPT, Claude, Gemini
- Vibe coding & automation tools
What shapes my work
I’m naturally sociable and enjoy working as part of a team. I care about collaboration, mentoring and knowledge sharing, and I find real value in helping others grow and gain confidence in their work. I don’t see learning as a phase, but as an ongoing part of how I approach design and collaboration. Curiosity, asking questions and staying open to different perspectives are essential to the way I work. Having experienced different ways of thinking and processing information, I’m particularly committed to accessibility and inclusive design.
My background is strongly rooted in creative and artistic disciplines. I come from graphic design and fine arts, and I continue to practice illustration and photography, which deeply influence my visual thinking, storytelling and communication skills.
Let’s get in touch!
Feel free to reach out via email at paula.bernal.carro@gmail.com or connect with me on LinkedIn.